ASX:360
Life360 Inc
Investment Summary
The fund managers believe that Life360 Inc. presents a strong growth opportunity, with its shares rising nearly 150% in 2024, reflecting the company's increasing potential. They view the family tracking app as having significant prospects, especially given the vast US family safety market. In particular, they are optimistic about Life360’s low customer acquisition cost and its plans to monetize by placing ads in front of free users. Despite competition from Apple’s "Find My" app, the fund managers are bullish on Life360's scaling capabilities and revenue potential.
Please note: The completeness, accuracy or current status of the investments referenced are not guaranteed.
Commentary From The Manager
Ophir Asset Management
Date
22 Sept 2024
Price
$18.27
Medium
Article
Commentary
Ophir High Conviction Fund continues to hold Life360 Inc. (ASX: 360) after seeing strong performance, with the company’s shares rising nearly 150% in 2024 alone. The fund initially acquired the stock in 2020 when it was priced at around $3, and it remains optimistic about the company’s potential. Life360, a family tracking app, operates in a massive US family safety market and has the ability to launch multiple businesses off its existing platform. Ophir High Conviction Fund is particularly impressed by Life360’s ultra-low customer acquisition cost and its new strategy to generate revenue through ads targeted at its millions of free users. While the competition from Apple’s ‘Find My’ app poses a risk, the fund believes Life360’s rapid scaling and growth potential make it a compelling investment opportunity.
Please note: The completeness, accuracy or current status of the investments referenced are not guaranteed.